Weekend Launch Report

We launched Frog Host over the weekend and as I said I’d talk about how things are going so going as far as revealing order numbers and things like that.  Frog Host is new so I figured what exactly is the harm in giving actual numbers as it’s pretty obvious it’s new.  We had no advertising planned for the weekend as we figured we’d be working on several issues over the course of the weekend plus getting used to having two company’s running under one corporate brand.  We were going to rely on our word of mouth and any hype we built up about Frog Host over the course of the pre-launch blog posts.

We received one order on Saturday just 10 minutes after we had the site up and available to everyone.  I’ll be honest I was surprised but at the same time exciting to think people were waiting just to come and sign up once it was live.  Sunday during the day we added another order once again appears to be word of mouth from a user who was looking forward to trying out the Frog Host offering.  Finally near the end of Sunday we added the third customer marking the end of the day and a surprising start when no advertising was done at all.  On Monday we had our first fraudulent order as well so really does not take time to see fraud orders coming in.

Along with the orders we’ve seen users signing up for our affiliate program already which pays out 50% of the first payment.  So that could mean if a user signed up for a plan that cost $100 for a year the person would get $50 commission which is comparable to the biggest providers out there.  I wish we could offer a straight $50 per sign up but unfortunately we’re simply not big enough to have those kind of payouts when users might only be with us a month.  So for the affiliate front we currently have three thus far bringing in a total of 29 visitors which is decent considering once again no advertising so these people were waiting for the launch to sign up.

We’re pretty excited here as we’re actually going to start doing advertising which should hopefully mean a heck of a lot more sign ups.  Even at this pace though we might see 45 orders this month which for a normal company that sort of amount on a launch would be very good.  We however will not be happy until we’re seeing at least as many orders as Hawk Host receives which I cannot reveal but it’s a significant amount.

I hope this provides even more insight as to what goes on with a web hosting company right from the start.